Thursday, January 10, 2008

A Visionary's Dream - Now a Reality

Disclosure: I work for the Tata Group and hence you should take my comments with a pinch of salt.
Disclaimer: These are my personal views and do not necessarily reflect the views of my organisation.

Tata Motors has unveiled its "People' Car". Some eminent personalities of the automobile industry have been ridiculing the idea that such a car can be produced at a price tag of Rs. 1 lakh ($2500), but they would have been surprised, if not shocked today.

A visionary's dream has become reality, with the help of hunderds of ambitious, talented, and dedicated engineers and managers. The small car is an engineering marvel and has been aptly named the Nano.

I disagree with the views of the so-called environmentalists opposing the car. Their only concern is the price tag. They are not able to digest the fact that millions of people will now be able to afford a car that until now only the affluent section of the Indian society could afford. The people's car has silenced its critics by meeting or exceeding all the legal and regulatory requirements on safety and emissions. The so-called environmentalists now have absolutely no moral standing to speak against this car.

I think this a great moment in the history of the Indian (and global) automobile industry. Come, cherish this moment at http://tatapeoplescar.com/tatamotors/

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